| Explanation of Responses: |
| (1) | The Restricted Shares were issued under Mr. McCanns compensation package from the Company. Each non-employee Director of the Company and Christopher G. McCann receives, as of the date of the annual meeting of the stockholders, shares of Class A Common Stock valued at $100,000 based on the closing price of the stock on the day of the annual meeting of the stockholders. Such grant vests on the first anniversary of the grant date. |
| (2) | Excludes shares held by a Grantor Retained Annuity Trust that were previously reported as directly owned. |
| (3) | Shares held by a Grantor Retained Annuity Trust of which Reporting Person is the Trustee. |
| (4) | Shares held by Reporting Person as custodian for his son. |
