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COMPENSATION DISCUSSION AND ANALYSIS
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HOW NEOs WERE PAID FOR PERFORMANCE IN 2020
2020 Short-Term Incentive Awards Attainment and Payouts
At the beginning of 2020, before the COVID-19 pandemic, the Committee established performance
metrics applicable to payment of 2020 short-term awards. These metrics were chosen for their link to our corporate strategy and were structured to reflect the responsibilities of each officer. Messrs. McElfresh and Kilar were measured primarily
on metrics applicable to their respective segments, while metrics for corporate officers were based on company-wide results.
Performance metrics (and weightings) for Messrs. Stankey, Stephenson, Stephens and McAtee were Earnings Per Share (80%) and Free Cash
Flow (20%). Mr. McElfreshs metrics were AT&T Communications Operating Contribution (80%) and corporate Free Cash Flow (20%). In addition, if revenue growth metrics for corporate officers or AT&T Communications officers,
respectively, were attained, an additional 15% of the target awards could be earned. Mr. Kilars metrics were WarnerMedia Free Cash Flow (20%), WarnerMedia Operating Contribution (30%), a qualitative award for his success in the Direct-to-Consumer Strategy (30%) and his Individual Performance (20%).
The global COVID-19 pandemic had an unexpected effect on the Companys results in 2020.
While the Company fully achieved its Free Cash Flow metrics, the pandemic negatively impacted revenues across all businesses, particularly affecting WarnerMedia and domestic wireless service revenues, which reflected significantly lower
international roaming revenues. COVID-19 contributed to lower content licensing and advertising revenues at WarnerMedia. Wireless retail distribution was impacted by temporary store closings, many of which
were mandated by local authorities, and by safety protocols that limited the number of people in stores that remained open. As a result of the restrictions, we transformed our distribution model to accommodate how customers want to interact with us,
for example, by increasing online transactions.
In response to the pandemic and to account for its effects on our operations,
performance goals for our managers other than our executive officers were reset. The Company set a fixed payout of 80% of the target award for the first half of the year for managers in all business units and established new performance goals for
the second half of the year. Under the new performance goals our managers below executive officer earned performance bonuses ranging from 85% to 100% of target.
The Committee decided to wait until the end of the year to determine whether and how to adjust metrics for executive officers. In
addition, Mr. Stankey, who became CEO on July 1, requested a 50% reduction of his salary for the period he was CEO and, for his 2020 short-term award, a limit of 50% of his annual target. Mr. Stephenson, who became Executive Chairman on
July 1, likewise requested a relinquishment of his salary for the second half of 2020 and a 50% reduction in any short-term award that was approved by the Committee.
In January 2021, the Committee met to determine the payout of the 2020 short-term awards for the Named Executive Officers. Corporate
Free Cash Flow attainment was 100%, Earnings Per Share attainment was 78%, AT&T Communications Operating Contribution attainment was 91%, Warner Media Free Cash Flow attainment was 115%, and WarnerMedia Operating Contribution attainment was 73%.
Each performance metric has an associated payout table based on attainment, and payouts range from 150% of target (110% attainment) down to 30% of target (82% attainment), with no payout below that. Revenue growth metrics, which would provide an
additional 15% of a target award, were not attained. As a result, Mr. McElfresh earned a 57% payout, Mr. Kilar earned a 60% payout before consideration of his qualitative metrics, and the other NEOs earned 20% payouts.
The Committee recognized that the original assumptions and performance goals for the 2020 awards were no longer relevant in light of
the global pandemic. The Committee recognized that, notwithstanding the pandemic, the Company did have many successes in 2020, including the expansion of broadband connectivity, nationwide 5G deployment, the best full-year postpaid phone net adds in
a decade, and HBO and HBO Max subscribers exceeding their target. The Committee recognized that our executive officers executed on the Companys strategy and operated effectively as a team in a challenging environment, putting forth
extraordinary efforts on behalf of the Company. As a result, the Committee decided to compensate the executive officers as a team and